Facebook and Farmers – You’re Kidding Right?

Thursday 17th March, 2016

No we’re not kidding, especially when you use the Facebook Custom Audience feature to its full capacity as we did recently for an ag-based client. Say you ran a video promotion, using this feature you could target a pool of custom audiences who... Read more


Marketing Tech at Fieldays

Tuesday 15th March, 2016

New communications technologies are changing how we attract and connect with potential customers at the Fieldays. You can remain traditional if you wish but here’s my pick of the top 5 digital marketing technologies that will be in play over... Read more


You Have Got To Ride With The King

Thursday 5th November, 2015

What started off as a campus-oriented site for two full years is now the 24/7 worldwide king of social media – Facebook. Today, like any other media channel, businesses need Facebook to achieve their digital objectives. Facebook is an... Read more


Four Eyes Is Back… What’s new in digital?

Wednesday 28th October, 2015

I’ve been fielding a few questions lately about what’s happening in the digital advertising space, with enquiries ranging from the excited, to concerned, to just plain confused. So it’s time for the return of Four Eyes: Iain’s Interesting... Read more


TV and other screens – how to get all of those eyeballs

Tuesday 3rd March, 2015

So you have probably heard about the decline of television audiences and the rise of online media. Is it true that television buyviagraonline-cheaprx viewing is declining? And why is online advertising rising so fast if it is? According why does... Read more


The mobile revolution: Are you ready?

Friday 28th November, 2014

Mobile devices are becoming the First Screen for digital activity Smartphone usage amongst farmers is rapidly increasing Client website traffic and campaign results confirm the trend So what are the opportunities and challenges for... Read more


What is Native Advertising? Exploding a few myths

Friday 29th August, 2014

Native Advertising is said to be one of the top marketing trends of 2014, but what is native advertising and how does it work? Native advertising is basically order viagra online buy viagra online overnight what we know 24 hour walmart pharmacy to... Read more


Newspaper readership is down… So what about the Rurals?

Wednesday 26th February, 2014

The latest circulation and readership research figures from the ABC and ACNielsen (CMI Survey Q1 2013-Q4 2013) are showing some pretty dire results for newspapers around the country. 2,229,000 New Zealanders still read at least one daily newspaper... Read more


Media Trends: Is your marketing keeping up?

Thursday 20th June, 2013

You may have seen the news lately about continued growth in online advertising in New Zealand, as mainstream media picked up on a recent PricewaterhouseCooper report. The report says that the amount spent on online advertising grew more than 12% in... Read more


Are you search engine friendly?

Wednesday 20th February, 2013

If your website isn’t ranking in the Top 3 listings for terms that are relevant to your business, then you are missing traffic and potentially customers. Nearly every website receives the majority of its daily visitors from Google; it is, and... Read more