We’ve been back at work since the 4th of Jan and the Tracta team wish you all the best for 2012. Trust you all had a relaxing time with your friends and family and are recharged for the year ahead. After a fairly wet and miserable holiday... Read more
TV One did! The television audience reported for the Rugby World Cup Final peaked at 2.04million as the All Blacks struggled to maintain their lead in the second half. That’s just over half of all New Zealanders aged 5+ watching at its peak... Read more
While it’s unlikely the whole country will be watching, there’s a chance TV audiences could tip 3 million for the live coverage of Richie holding the Cup aloft. The Rugby World Cup Final will be the biggest television event New Zealand... Read more
Great video and track that sums up the current mood! We are one Read more
Our latest campaign for John Deere takes tractors to where they’re rarely seen. With a digital role out in Australia and New Zealand posting web banners on rural property and lifestyle sites. The challenge: to justify your reasons to own a... Read more
Our topical campaign for NZCU loans continues with our latest poke…this time at the cost of gum shields for Samoan/England players – when they’re not getting fined for jumping off ferries! Read more
Continuing on with the Post-it campaign for Unison, we are now wrapping some 20 powerboxes with post-it decals. These will be appearing around Hastings, Havelock North and Napier. Congrats to the Unison team for having the vision to run with it... Read more
“Here’s to the crazy one’s” was the commercial that really summed up Steve Jobs and Apple. Written by the legendary Lee Clow of the then Chiat Day Mojo before it become TBWA. Steve did the voice over in this first version... Read more
Not sure what Mclean Park had done to upset the rain gods but it sure got a complete drenching last night. Not a drop in Bayview or Clive! Despite the H2O the atmosphere was amazing with the French showing us musically challenged kiwis how to sing... Read more
Whilst global economies remain jittery, agricultural income remains steady which is good news for New Zealand’s balance of payments and export sector. Dairy Recent Fonterra Global Dairy auction prices have eased off (latest was 1.4% down) but... Read more